Job Description

Marketing Strategy & Brand Management

l Develop and execute marketing strategies aligned with brand objectives and business goals.

l Lead integrated marketing communication (IMC) campaigns and go-to-market (GTM) strategies for new product launches.

l Conduct market research and competitor analysis to identify growth opportunities.

 

Digital Marketing & Social Media

l Oversee digital marketing campaigns across Facebook, TikTok, Google, and other relevant platforms.

l Manage social media strategies, content calendars, paid media planning, and campaign optimization.

l Monitor campaign performance and optimize activities to improve reach and engagement.

 

PR & Influencer Marketing

l Develop PR strategies, media relations, and product launch communications.

l Manage KOLs, influencers, celebrities, and strategic brand partnerships.

l Plan and execute brand activations, events, sponsorships, and co-marketing initiatives.

 

Community Management & Consumer Engagement

l Lead community management and consumer engagement initiatives to strengthen brand loyalty.

l Develop interactive campaigns, contests, and user-generated content (UGC) activities.

l Monitor consumer feedback and brand sentiment across digital platforms.

 

Team Leadership & Performance Management

l Lead and develop the marketing team to achieve departmental objectives and KPIs.

l Manage marketing budgets, agencies, and external partners.

l Collaborate with sales and cross-functional teams to ensure effective campaign execution.

l Analyze campaign results and prepare performance reports with recommendations for improvement.