Job Description

·       Develop and implement a comprehensive digital marketing strategy aimed at doubling website traffic and achieving an increase in conversion rates

·       Oversee the management of the E-commerce platform to drive significant increases in profits

·       Manage and optimize all digital channels, including the community, website, third-party E- commerce platform, social media platforms, email campaigns, KOL campaign & online advertising.

·       Coordinate online activities with offline marketing communication plans.

·       Create and craft digital content and uphold content publishing editorial calendar.

·       Lead the creation and execution of compelling marketing campaigns across various digital platforms to effectively promote, educate, and engage target audiences, while collaborating closely with internal teams and external partners.

·       Create and manage multiple successful campaigns on social media platforms, ensuring alignment with overall marketing objectives.

·       Oversee agency and vendor relationships to guarantee outsourced work aligns with branding specifications, maintaining high quality and cost-effectiveness.

·       Ensure digital designs are optimized for branding, impact, SEO, and web development standards.

·       Identify opportunities for integrating new technologies, digital products, and services into onlin campaigns.

·       Stay updated with the latest knowledge and technologies applicable to your area/team, enhancing personal competence.

·       Monitor and analyze key performance indicators (KPIs) to evaluate the effectiveness of marketing efforts and provide insights for ongoing strategy refinement and optimization.