Job Description

·      Analyze brand positioning and consumer insights

·      Responsible for the 360-degree management of events.

·      Work within the framework of our event process, with internal and external stakeholders, evaluating potential events and making proposals.

·      Shape and communicate our vision and mission.

·      Translate brand elements into plans and go-to-market strategies.

·      Manage a team of marketing people working on brand initiatives.

·      Lead creative development to motivate the target audience to “take action”.

·      Establish performance specifications, cost and price parameters, market applications and sales estimates.

·      Measure and report performance of all marketing campaigns, and assess ROI and KPIs.

·      Monitor market trends, research consumer markets and competitors’ activities.

·      Oversee new and ongoing marketing and advertising activities.

·      Monitor product distribution and consumer reactions.

·      Devise innovative growth strategies.

·      Align the company around the brand’s direction, choices and tactics.

·      Additional duties as necessary.