Head of Marketing

Work Location: Yangon

Job type: Full-Time

Posted: 30-12-2020

Salary: 2,000,000 Kya / Monthly

Email: mariana@40hrs.com.mm

Plan annual marketing communication plan including online and offline.
Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
Conduct market research annually on competitors; acquisitions, pricing changes and new products and features.
Design branding, positioning and pricing strategies
Seek opportunities for new market segments and expand market share.
Prepare monthly, quarterly and annual budgets for the Marketing department for each business line.
Participate in the quarterly and annual planning of company objectives.
Set KPI for the team monitor the marketing spending effectiveness and report on team goals
Develop Brand strategy and increase brand awareness in the market
Maintain consistent Brand messaging across all channels and touch points (external promotion materials, digital marketing campaigns, events etc)
Support and coordinate with sales team to achieve their target
To liaise with Supplier Branding team to maintain the consistency of the brand and vendor management
Development of Retail App and all supportive relationship management.
Product selling points training session for internal and external personals; knowledge sharing sessions with dealers and industry opinion leaders.

Plan annual marketing communication plan including online and offline.
Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
Conduct market research annually on competitors; acquisitions, pricing changes and new products and features.
Design branding, positioning and pricing strategies
Seek opportunities for new market segments and expand market share.
Prepare monthly, quarterly and annual budgets for the Marketing department for each business line.
Participate in the quarterly and annual planning of company objectives.
Set KPI for the team monitor the marketing spending effectiveness and report on team goals
Develop Brand strategy and increase brand awareness in the market
Maintain consistent Brand messaging across all channels and touch points (external promotion materials, digital marketing campaigns, events etc)
Support and coordinate with sales team to achieve their target
To liaise with Supplier Branding team to maintain the consistency of the brand and vendor management
Development of Retail App and all supportive relationship management.
Product selling points training session for internal and external personals; knowledge sharing sessions with dealers and industry opinion leaders.

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