Job Description

v  Conduct field research on poultry feed products available in the market, (brands, pricing, nutritional specs, packaging, performance claims, etc.)

v  Identify and map key dealers, distributors, and sales agents operating in the assigned regions

v  Monitor market trends, pricing strategies, and promotional activities across the poultry feed market

v  Monitor customer feedback on feed product performance (FCR, health, weight gain,mortality) across different brands

v  Track market strategies, farmer preferences, and emerging brands to support strategic planning and product development.

v  Maintain up-to-date records of market product catalogs, pricing trends, and technical specifications

v  Support the sales team with strategic insights for pricing, positioning, and promotions.

v  Gather market intelligence and customer feedback to inform product development.