Job Description

• Developing marketing plans & campaigns that outline target markets, strategies, messages, digital, social media and budgets

• Managing the budget and planning the budget for all marketing activities

• Developing a marketing strategy that meets organizational goals and aligns with business objectives

• Developing marketing tools

• Managing social media and Content creations

• Monitoring market trends to identify opportunities for new products and services

• Conducting research to identify potential customers and their preferences, needs, concerns, and habits

• Creating a brand identity for the company by developing a name, slogan, logo, or other graphic elements used to identify the company’s products and services

• Evaluating performance of marketing campaigns to ensure that goals are being met

• Developing long-term marketing plans, including objectives, strategies, and budgets that will help the company achieve its long-term goals

• Establishing and maintaining relationships with potential clients to build business opportunities

• Evaluating effectiveness of campaigns using sales data or customer surveys

• Identifying and cultivating relationships with print, broadcast, or online media outlets that may be interested in featuring stories about the company

• Representing the company at industry conferences, trade shows, or other events where they can meet with potential clients

• Establishing new accounts by developing relationships with new clients and identifying opportunities for increasing sales through additional services or products offered by the company