Job Description

Trade Promotions / Brand Activations / Consumer Activations

·       Manage a team of PSRs to drive trade marketing activations & visibility across pharmacies

·       Ensure effective utilization of merchandising team & establish robust monitoring mechanisms

·       Manage & develop vendors for merchandising elements

·       Plan consumer promos & brand promos , mystery customer rounds

·       Plan direct-to-consumer consumer brand activations for focus products

Trade Management & Trade Grievances

·       Build quick availability & awareness esp. for new product launches at store level

·       Ensure optimal product availability at pharmacy level & initiate a feedback loop back to sales teams

·       Manage trade grievances in terms of stocks & visibility

Planning & Effective utilization of marketing budget

·       Effective utilization of trade marketing budget

·       Publish visibility ROI %

Insights & Innovations ~ Team, Shopper & Consumer Insight

·       Conduct qual/quant research studies like U & A, shopper In sighting, brand tracks

·       Gather competitive intelligence & take up regular market studies

·       Identify new product opportunities & align on new product pipeline for key brands

·       Translate shop level insights to POSM Innovations

·       Build productivity dashboard & motivate PSRs to deliver productivity measures