Job Description

Strategic Planning & Market Entry

·       Develop and execute comprehensive marketing strategies and market entry plans aligned with company goals and business objectives.

·       Lead strategic branding, repositioning, and phased rollout initiatives for major developments, ensuring clear market communication and seamless execution throughout each transition phase.

·       Prepare high-level marketing presentations, proposal decks, reports, strategic plans, and management presentation materials.

·       Develop innovative marketing initiatives to strengthen brand awareness, customer engagement, and market presence within the real estate sector.

·       Support senior management with strategic planning, reporting, business analysis, and operational coordination.

 

Team Leadership & Marketing Operations

·       Lead and manage the Marketing Team to ensure efficient operations, strong coordination, and effective workflow management.

·       Assign responsibilities, supervise team performance, and provide leadership, mentorship, and strategic direction to team members.

·       Develop, monitor, and manage project timelines, master schedules, and marketing follow-up trackers to ensure timely execution within approved budgets.

·       Manage marketing budgets, cost planning, procurement coordination, and expense tracking for all marketing- related activities.

·       Integrate advanced AI and business productivity tools, including enterprise AI platforms, into departmental workflows to improve efficiency, content development, reporting, and strategic planning processes.

 

Branding, Experiential Marketing & Gallery Management

·       Plan and oversee branding, advertising, promotional campaigns, offline events, and integrated marketing communications to ensure brand consistency across all touchpoints.

·       Lead immersive branding initiatives for corporate environments, customer touchpoints, premium gifts, and experiential activities to strengthen overall brand experience and positioning.

·       Manage the procurement and coordination of marketing assets, experiential elements, promotional materials, and specialized equipment to enhance customer experience and presentation standards.

·       Coordinate operational requirements for property launches, gallery openings, VIP visits, and corporate marketing events.

 

 

Research, Market Intelligence & Analytics

·       Conduct market research, competitor analysis, customer insight studies, and trend monitoring to support strategic decision-making.

·       Develop market analysis frameworks, township comparison studies, pricing benchmarks, and positioning strategies to support project planning and market competitiveness.

·       Utilize research methodologies and analytical tools to support data-driven marketing strategies and business recommendations.

 

Cross-Functional Coordination & Vendor Management

·       Coordinate with internal departments, external agencies, consultants, vendors, and suppliers to ensure smooth execution of projects and marketing activities.

·       Oversee the production and quality control of marketing materials, including branding materials, print production, promotional items, and event assets.

·       Organize and manage marketing meetings, presentations, project discussions, and interdepartmental coordination sessions.

 

Corporate Culture & CSR

·       Lead and support Corporate Social Responsibility (CSR) initiatives and community engagement activities aligned with the company’s values and brand image.

·       Promote and strengthen corporate culture through internal branding, employee engagement activities, company events, and consistent communication aligned with organizational values and vision.