Job Description

1. To develop, recommend and lead the execution of local brand marketing plans for assigned brands & manage the effective

deployment of the marketing budget with complete accountability of SLS (Secondary Line Sales):

·       Develop the plans/strategy of the brand (1-year operational plan and 3-5-year strategic plan) & Lead the development of local brand strategy & execution to drive SLS (Secondary Sales)

·       Monitoring of brand expenses and E/S (Expense to sales ratio)

·       Discover consumer/stakeholder insights through research/market visits & translate them into campaigns

·       Ensure consumer outreach through digital activations

2. Promotion Activities: Brand Activity Calendar + Developing Marketing Inputs

·       Liaison with in-country activation agencies & implement strong activation programs with Doctors, Pharmacies, Consumers

·       Design & roll-out brand communication campaigns in coordination with communication/digital agencies

·       Execution of inputs for all stakeholders as planned. Measure ROI of each inputs and make further plans accordingly

3. NPDs/Innovation Pipeline:

·       Identify new OTC/OTX products to create a robust pipeline basis insight from market research and market visits

·       Develop BCs (Business Cases) for aligned new products

·       Co-ordinate with regulatory team to fast track products registration with MoH

·       Packaging Artwork development of new SKU Introductions in markets