Job Description

• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, website and display advertising campaigns

• Design, build and maintain our social media presence across various channels

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Identify trends and insights, and optimize spend and performance based on the insights

• Brainstorm new and creative growth strategies

• Collaborate with internal teams to create landing pages and optimize user experience

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

• Collaborate with agencies and other vendor partners if needed

• Up-to-date the skills with the latest trends and best practices in online marketing and measurement