Job Description

❖ Contribute to marketing effectiveness by identifying short-term and long-range issues that must be addressed; providing information, recommending options and implementing directives.

❖ Obtain market share by developing marketing plans and programs for each product; directing promotional support.

❖ Evaluates all brands and packages on a semi-annual basis and eliminates those brands which fail to meet the required performance standards.

❖ Participate in the development of Company budget and ensures compliance with all budgetary guidelines.

❖ Discuss all major financial or personnel related matters with COO prior to implementation.

❖ Achieve financial objectives by preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.

❖ Complete marketing department operational requirements by scheduling and assigning employees; following up on work results.

❖ Maintain marketing staff by recruiting, selecting, orienting, and training employees

❖ Maintain marketing staff job results by counselling and disciplining employees; planning, monitoring, and appraising job results.

❖ Develop marketing staff by providing information, educational opportunities, and experiential growth opportunities.

❖ Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.

❖ Ensure compliance with all Company procedures and governmental regulations.

❖ Evaluate and update Company procedures on an as needed basis.

❖ Evaluate the performance of all appropriate management personnel in writing on an annual basis, as well as conducting verbal coaching and counseling sessions on a quarterly basis.

❖ Approve incentive/promotional programs, as well as special event activities.

❖ Approve new products prior to distribution.

❖ Evaluate departmental manpower needs and overall organizational structure.

❖ Maintain relations with customers by organizing and developing specific customer- relations programs; determining company presence at conventions, annual meetings, trade associations, and seminars.

❖ Maintain research database by identifying and assembling marketing information

❖ Interface with suppliers and follow up to ensure that the routine and requested information is supplied in a timely manner.

❖ Ensuring all relevant reports are accurate and sent ON TIME to COO.